Belgard’s New Television Commercial

Behold the Power of the Paver: Behind the scenes                       I wanted to take you behind the scenes of the new commercial.  The shoot location was at a residence near our office in Atlanta, Ga. The homeowners were incredibly gracious in opening their home to Belgard. Chosen because of the pool deck and patio, it featured Belgard Cambridge pavers, one of our best sellers. Take a look at the behind the scenes interview with Chip Wade. The shoot took one full day plus an advance walk-through to plan accordingly, but it did come with a few challenges. What you won’t see (or hear) in the finished spot: the barking dog next door, thanks to carefully timed shoots and helpful neighbors; and the dormant, yellow Zoysia winter grass, thanks to grass paint that give the grass its lush summer look in the midst of winter. Chip Wade’s professional experience was invaluable on-set. He made what could have been a long, tired day smooth and with few retakes. Chip was definitely on his A-game! One of the most amazing parts of the shoot was seeing the reveal in-person of all of the garden art across the backyard.